After the Jones retired from the full time work- force, they found an ideal job that allowed them to travel for free. The only catch was that they had to stay at Days Inn. During each stay, they were expected to try out all the inn's amenities and evaluate each one. They then filled out evaluation forms and sent them to the head office where these forms became part of the company's system.
A) sales reporting
B) competitive marketing intelligence
C) marketing research
D) experiential research information
E) quality control
Correct Answer:
Verified
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A)
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