A Marketing Information System (MIS) Consists Of

A marketing information system (MIS) consists of:

A) the systematic design, collection, analysis and reporting of marketing information relevant to a specific marketing situation or problem.
B) the people, equipment and procedures used to gather, sort, analyse, evaluate and distribute needed, timely and accurate information to marketing decision makers.
C) the set of procedures and policies used to manage and co- ordinate the activities of external market research consultants and syndicated data.
D) the set of procedures used by marketers to collect and manage everyday information about recent developments in the marketing environment.
E) a database of customer purchasing patterns, sales data, sales trends and customer loyalty information.