The first step in the market research process is:

Question

Quizplus · Accepted Answer

Defining the problem and research objectives is the first step in the market research process. This involves identifying the problem or opportunity that the research aims to address and setting clear research objectives and goals. This is crucial as it helps to establish a clear direction and focus for the research, and ensures that the research outcomes are relevant and useful for decision-making.

The First Step in the Market Research Process Is