Which of the following types of market research is designed to provide outlines of issues such as the market potential for a product or profiles of the demographics and attitudinal characteristics of consumers who buy the product?

Question

Quizplus · Accepted Answer

Descriptive research is designed to provide outlines of issues such as market potential for a product or profiles of the demographics and attitudinal characteristics of consumers who buy the product. It involves collecting qualitative and quantitative data to describe something, such as the characteristics of a target market or the results of a marketing campaign. Exploratory research seeks to identify new insights and ideas, syndicated research involves data that is collected by a third party and sold to multiple businesses, causal research aims to identify cause-and-effect relationships, and ethnographic research involves observing and interacting with participants in their natural environment.

Which of the Following Types of Market Research Is Designed