A Likert scale is BEST described as:
A) a scale that rates a given attribute from good to poor.
B) a scale that rates the respondent's intentions to purchase.
C) a numeric scale typically with an odd number at the upper limit, say 1- 5 or 1- 7.
D) a scale inscribed between two bipolar words and in which respondents select the point that represents the respondent's extent of agreement.
E) a statement with which the respondent shows the amount of agreement.
Correct Answer:
Verified
Q24: In today's hypercompetitive world, states a marketing
Q25: A system consisting of the people, equipment
Q26: The ANZ Bank is gathering information about
Q27: Joseph is a university student and a
Q28: Which of the following types of market
Q30: A question that includes all the possible
Q31: Research that uses data obtained by analysing
Q32: The real value of market research lies
Q33: Which of the following types of market
Q34: A researcher is attempting to develop a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents