Which of the following types of market research is designed to test hypotheses about cause and effect relationships?

Question

Quizplus · Accepted Answer

Causal research is designed to test hypotheses about cause and effect relationships. It involves conducting experiments or using other methods to manipulate one variable and observe the effect on another variable to determine causality. Descriptive research is used to describe characteristics of a population or phenomenon, while exploratory research is designed to explore a problem or situation to gain insights and develop hypotheses. Observational research involves observing and recording behavior without manipulating any variables, while ethnographic research involves studying a group or culture in depth to understand their behavior and beliefs.

Which of the Following Types of Market Research Is Designed