Joseph is a university student and a keen skate- boarder. He believes that he has the coolest part- time job in the world. He is employed by a market research company that expects him to hang out in skating venues, mix with his skating buddies and observe their behaviour, particularly noting any innovations in clothing, equipment, use of language, food preferences or venues frequented. Once a week, Joseph reports to the head office and prepares a short report. For 15 hours of observation he receives a salary of $350 per week. Joseph is engaged in which type of research?

Question

Quizplus · Accepted Answer

Joseph is engaged in ethnographic research, which involves observing and studying human behavior and culture in their natural setting. He is immersing himself in the skateboarding culture and observing their behaviors, language, preferences, and innovations. His focus is on understanding the culture and its practices rather than testing a hypothesis or determining cause-and-effect relationships.

Joseph Is a University Student and a Keen Skate- Boarder