When designing a marketing information system (MIS), marketers should follow a series of steps. Which of the following is NOT one of the steps involved in designing a MIS?

Question

Quizplus · Accepted Answer

The step of hiring a marketing research firm to collect information is not a necessary step in designing a MIS. While a firm may choose to use external resources to gather information, it is not a required step in the process. The other steps involved in designing a MIS include assessing information needs, developing needed information, analyzing information, and using information to make decisions and manage customer relationships.

When Designing a Marketing Information System (MIS), Marketers Should Follow