Which of the following is NOT one of the steps in the market research process?
A) interpreting and reporting the findings
B) developing the research plan
C) defining the problem and research objectives
D) implementing the research plan
E) engaging a market research consultancy to carry out the research
Correct Answer:
Verified
Q53: Which phase of the market research programme
Q54: Marketing research links the customer and the
Q55: The stage in the market research process
Q56: When designing a marketing information system (MIS),
Q57: Which of the following is an example
Q59: Which of the following types of research
Q60: Information that already exists and was collected
Q61: Because of the costs involved, only larger
Q62: Defining the problem and identifying research objectives
Q63: A researcher has been asked to gather
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