A researcher has been asked to gather information to support a serious marketing decision as quickly as possible. The researcher would probably favour telephone interviewing for this purpose.

Question

Quizplus · Accepted Answer

Telephone interviewing is a quick way of gathering information, as it allows researchers to reach a large number of people in a short amount of time. It is also cost-effective compared to other methods such as face-to-face interviews or surveys.

A Researcher Has Been Asked to Gather Information to Support