Because of the costs involved, only larger firms can afford to utilise marketing research.

Name: Because of the costs involved, only larger firms can afford to utilise marketing research.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This statement is false. Although larger firms may have larger budgets for marketing research, there are many cost-effective research methods, such as online surveys and social media analytics, that can be utilized by both large and small firms.

Because of the Costs Involved, Only Larger Firms Can Afford