A marketing information system consists of the people, equipment and procedures to gather, sort, analyse, evaluate and distribute information to decision makers.
Correct Answer:
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Q60: Information that already exists and was collected
Q61: Because of the costs involved, only larger
Q62: Defining the problem and identifying research objectives
Q63: A researcher has been asked to gather
Q64: An effective marketing information balances the information
Q66: The purpose of marketing research is to
Q67: While closed- ended questions are easier to
Q68: The data collection phase of marketing research
Q69: The major disadvantage associated with the mail
Q70: Observational research is frequently used to identify
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