While closed- ended questions are easier to tabulate, open- ended questions may be more useful in revealing how people think.
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Q62: Defining the problem and identifying research objectives
Q63: A researcher has been asked to gather
Q64: An effective marketing information balances the information
Q65: A marketing information system consists of the
Q66: The purpose of marketing research is to
Q68: The data collection phase of marketing research
Q69: The major disadvantage associated with the mail
Q70: Observational research is frequently used to identify
Q71: The purpose of causal research is to
Q72: The optimal number of people to include
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