The optimal number of people to include in a focus group is:

Question

Quizplus · Accepted Answer

There is no consensus about the optimal size of a focus group as it can vary depending on the research question, the complexity of the topic, and the demographic characteristics of the participants. Some researchers suggest that a group of 5-6 participants is ideal, while others argue that 8-12 participants may provide more diverse perspectives. Ultimately, the size of the focus group should be determined based on the specific research objectives and the resources available.

The Optimal Number of People to Include in a Focus