The data collection phase of marketing research is generally the most expensive and the most subject to error.

Question

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The data collection phase of marketing research involves gathering information from a variety of sources, including surveys, focus groups, and observation. This process can be costly and time-consuming, and there is always the risk of errors or inaccuracies in the data collected. Therefore, the data collection phase is typically the most expensive and most prone to errors in the marketing research process.

The Data Collection Phase of Marketing Research Is Generally the Most