The Competitive Position Known as Market Nicher Is Characterised as a Firm

The competitive position known as market nicher is characterised as a firm that:

A) serves small segments within an industry that others overlook.
B) is a runner- up in an industry but that is fighting to increase its market share.
C) is a runner- up in an industry but that wants to hold its market share without rocking the boat.
D) pays balanced attention to both customers and competitors in designing its marketing strategies.
E) has the largest market share in an industry.