For a market leader, the best defence is a good offence. An effective market leader refuses to be content with the way things are and leads the industry in new products, customer services, distribution effectiveness, promotion and cost cutting in a process known as continuous:

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Quizplus · Accepted Answer

Continuous innovation involves a systematic process of exploring new ideas, testing them, and implementing the ones that prove successful. This includes new product development, customer services, distribution effectiveness, promotion, and cost-cutting. By continuously innovating, a market leader can stay ahead of the competition and defend its position in the market. Therefore, option D is the best choice.

For a Market Leader, the Best Defence Is a Good