The competitive positioning strategy whereby the company focuses its efforts on serving a few market segments well is known as:
A) focus.
B) middle- of- the- road.
C) differentiation.
D) price sensitivity.
E) overall cost leadership.

Question

Quizplus · Accepted Answer

The strategy described fits the definition of "focus," where a company concentrates on serving a narrow market niche exceptionally well rather than trying to serve the entire market. The other options refer to different competitive strategies.

The Competitive Positioning Strategy Whereby the Company Focuses Its Efforts