Basic competitive positioning strategies include all of the following EXCEPT:
A) differentiation.
B) focus.
C) value analysis.
D) middle- of- the- road.
E) overall cost leadership.

Question

Quizplus · Accepted Answer

Value analysis is not a basic competitive positioning strategy. The other four options are: differentiation, focus, overall cost leadership, and middle-of-the-road.

Basic Competitive Positioning Strategies Include All of the Following EXCEPT