A focus strategy involves a company focussing its effort on serving a few market segments well, rather than going after the whole market.

Question

Quizplus · Accepted Answer

A focus strategy is designed to serve a specific target market or segment well, rather than trying to appeal to a broad audience. This allows the company to tailor its products or services to meet the specific needs of a niche market, often resulting in greater customer loyalty and higher profits.

A Focus Strategy Involves a Company Focussing Its Effort on Serving