Which of the following statements BEST describes the problem of "competitive myopia"?
A) overlooking close rivals
B) overlooking latent competitors
C) lack of rigour in the competitor analysis
D) overlooking global competitors
E) none of the above

Question

Quizplus · Accepted Answer

Competitive myopia refers to the tendency of companies to focus too narrowly on their current, visible competitors, and overlook potential future competitors or substitutes. Therefore, choice B, which describes overlooking latent competitors, is the best description of this problem.

Which of the Following Statements BEST Describes the Problem of "Competitive