After management has identified the key businesses making up its company, what is the next step?

Question

Quizplus · Accepted Answer

Once management has identified the key businesses making up its company, the next step is to assess the attractiveness of its strategic business units (SBUs). This is done by analyzing their market growth potential and market share, competitive strengths and weaknesses, and external opportunities and threats. This allows management to prioritize which SBUs to invest in, which ones to harvest or divest, and which ones to maintain or defend.

After Management Has Identified the Key Businesses Making Up Its