In the 1980s and 1990s, the Coca- Cola Company experienced considerable difficulty growing its market share, which at the time was operating at around 70 per cent of the total carbonated beverage market. To ensure long-term growth, the Coca- Cola Corporation embarked on an ambitious acquisitions programme, including the purchase of feature film company Columbia Pictures. Coca- Cola's acquisitions are an example of which growth strategy?

Question

Quizplus · Accepted Answer

Coca-Cola's acquisitions, including the purchase of Columbia Pictures, are an example of diversification, a growth strategy where a company seeks to expand by entering new industries or markets that are not directly related to its current business.

In the 1980s and 1990s, the Coca- Cola Company Experienced