A group of customers who respond in a similar way to a given set of marketing strategies and tactics is known as:

Name: A group of customers who respond in a similar way to a given set of marketing strategies and tactics is known as:
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Question

Quizplus · Accepted Answer

A group of customers who respond in a similar way to a given set of marketing strategies and tactics is known as a market segment. It is a sub-group of a larger market with identifiable needs or characteristics.

A Group of Customers Who Respond in a Similar Way