The type of planning that identifies the organisation's long-term purpose, sets goals and objectives and identifies the major marketing strategies used to attain them is known as:

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Strategic planning is the type of planning that involves setting long-term goals and objectives, identifying major marketing strategies to be used to attain them, and identifying the organization's overall purpose. It is typically done by top-level management and is essential for the success of the organization. Functional planning refers to planning within specific departments or functions, while management planning refers to planning of the overall management of the organization, and marketing planning focuses specifically on the marketing function. Long-term planning is a more general term that could refer to any type of planning done with a long-term perspective.

The Type of Planning That Identifies the Organisation's Long-Term Purpose