In the BCG approach, __________ are high- share, high- growth businesses or products. They need heavy investment to finance rapid growth. When their growth slows down, they are likely to turn into_________ .

Question

Quizplus · Accepted Answer

Stars are high-share, high-growth businesses or products that require heavy investment to finance their rapid growth. When their growth rate slows down, they are likely to turn into cash cows, which are low-growth, high-share businesses or products that generate high profits and require low investment. Dogs are low-share, low-growth businesses or products that generate low profits and typically should be divested. Question marks are businesses or products with low market share in high-growth markets and require significant investment to grow, so their potential success is uncertain.

In the BCG Approach, __________ Are High- Share, High- Growth