A measure of the rate at which a company or a business unit attracts new business is known as:

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The measure of the rate at which a company or business unit attracts new business is known as customer acquisition. Share of relationships refers to the percentage of a customer's purchases made from one particular company, market share refers to the percentage of total sales in a particular industry that a company has, customer equity refers to the total value of a company's customer base, and customer tracking refers to the ongoing monitoring and measurement of customer behavior and preferences.

A Measure of the Rate at Which a Company or a Business