The SBUs or products that present the most difficult management decisions are:

Question

Quizplus · Accepted Answer

Question marks are products or SBUs with low market share but high market growth, presenting uncertainty in their potential success and requiring careful decisions on investment and strategy. Dogs are products with low market share and low market growth, cash cows are products with high market share but low market growth, and stars are products with high market share and high market growth, all of which present clearer management decisions.

The SBUs or Products That Present the Most Difficult Management