Kaplan and Norton, as cited in your text, have argued that every organisation should include certain key customer measures to reflect the marketing effort. Which of the following is NOT one of these customer measures?

Question

Quizplus · Accepted Answer

Kaplan and Norton's key customer measures include market share, customer profitability, customer acquisition, and customer retention, but not sales growth.

Kaplan and Norton, as Cited in Your Text, Have Argued