In 2000, Virgin Airlines entered the Australian market positioning itself as a budget carrier in which it largely pursued the leisure travel market. However, in 2011, Virgin Australia, announced that it would reposition itself by offering superior service levels pitched at the more lucrative corporate market. The leisure travel market and the corporate market are BEST described as which of the following?
A) target markets
B) market coverage
C) product markets
D) market segments
E) niche markets
Correct Answer:
Verified
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