Marketing control involves a series of steps or processes. Which of the following is NOT one of the steps involved in marketing control?

Question

Quizplus · Accepted Answer

While writing a marketing control report may be a helpful aspect of marketing control, it is not one of the essential steps. The essential steps of marketing control are to set specific marketing objectives, measure performance, evaluate the causes of any difference between expected and actual performance, and take corrective action as needed.

Marketing Control Involves a Series of Steps or Processes