When dealing with a __________ , managers must decide whether to invest in it in an attempt to build it into a star or cash cow or whether to phase it out.

Question

Quizplus · Accepted Answer

The correct term is "question mark," which refers to a business unit or product with low market share in a fast-growing industry. Managers face the decision of investing to increase its market share (hoping to turn it into a star or cash cow) or phasing it out due to uncertain prospects.

When Dealing with a __________ , Managers Must Decide Whether