The section of the marketing plan that outlines the broad marketing logic by which the business unit hopes to create customer value and relationships and the specifics of target markets, positioning and marketing expenditure levels is termed the:

Question

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The section described is the marketing strategy, which outlines how the business unit plans to create value for customers and build relationships, as well as specific tactics for targeting markets, positioning the brand, and determining marketing expenditures.

The Section of the Marketing Plan That Outlines the Broad