The set of tactical and marketing tools that the firm blends to produce a desired response from the target market is known as:

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The marketing mix consists of the set of tactical and marketing tools that a firm uses to promote and sell its products or services to its target market. It includes the four Ps of marketing: product, price, promotion, and place (distribution). The marketing mix is a crucial tool for businesses to achieve their marketing goals and to create a desired response from their target market.

The Set of Tactical and Marketing Tools That the Firm