Webmax Inc. produced and marketed cameras. After considerable research and development, they developed a new digital camera that had an array of new features. Webmax was so sure about the new offering that they even reduced their marketing budget. What marketing philosophy characterises Webmax's orientation towards the marketplace?
A) product orientation
B) production orientation
C) holistic marketing orientation
D) selling orientation
E) marketing orientation

Question

Quizplus · Accepted Answer

Webmax's decision to reduce their marketing budget and focus on their new digital camera with new features shows a product orientation, where the company believes that a superior product will inherently generate demand from consumers.