The process whereby companies deliver value by involving and engaging the customer in brand creation and brand communications is known as:
A) synchronous marketing interface.
B) value co- creation.
C) consumer generated content.
D) customer- cented relationship marketing.
E) none of the above

Question

Quizplus · Accepted Answer

The process described in the question is best known as value co-creation, where companies involve and engage their customers in the creation and communication of their brand. This approach allows companies to deliver value to their customers while also benefiting from their input and perspectives.

The Process Whereby Companies Deliver Value by Involving and Engaging