Rick Johnson trains his company's sales force to go after the consumer. He repeatedly asks his team to bear in mind the essential fact that it is the sales team's responsibility to rouse the consumer's interest and make him feel that he needs the product. A true salesman is one who can convert an indifferent consumer walking into the store into a new customer. Johnson believes in the concept.

Question

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The passage is discussing Rick Johnson's focus on training his sales force to be successful at selling. The emphasis is on the sales team taking responsibility for generating consumer interest and converting potential customers into actual buyers. This aligns with the concept of "selling," which is the act of persuading customers to make a purchase.

Rick Johnson Trains His Company's Sales Force to Go After