When buying a lawnmower, Cherry will form her product expectations based on:
A) how well the same brand of mower cuts the grass in her neighbour's yard.
B) how easy it was to operate her previous mower.
C) how well she expects the mower to cut the grass in her yard.
D) a comparison of the mower she plans on buying with its competition.
E) all of the above

Question

Quizplus · Accepted Answer

Cherry will consider all of the listed factors when forming her product expectations for a lawnmower. She may be influenced by how well a neighbour's mower works, how easy it was for her to operate a previous mower, and her own expectations for the performance of the mower in her yard. She may also compare the features and performance of the mower she plans on buying with those of its competition in order to make an informed decision.

When Buying a Lawnmower, Cherry Will Form Her Product Expectations