Global Shop Direct is an Australian direct marketing company that offers a diverse range of consumer products including fitness equipment, fashion and household gadgets. Its core marketing activity involves intensive mass market promotions such as TV advertising, infomercials and a web presence all designed to encourage customers to place an order by telephone via a 1300 phone number. Global Shop Direct's marketing philosophy is best described as which of the following?

Question

Quizplus · Accepted Answer

Global Shop Direct's focus on intensive mass market promotions and encouraging customers to place orders aligns with the selling philosophy, which emphasizes aggressive sales techniques to achieve high sales volumes.

Global Shop Direct Is an Australian Direct Marketing Company That