Companies that habitually attempt to both raise customer expectations while delivering product performance to match are practising:
A) total value assessment.
B) total delivered value.
C) total customer satisfaction.
D) total quality management.
E) total marketing value.

Question

Quizplus · Accepted Answer

Companies that focus on raising customer expectations and delivering product performance to match are practicing total customer satisfaction, which aims to meet or exceed customer expectations consistently.

Companies That Habitually Attempt to Both Raise Customer Expectations While