Return on marketing investment (ROMI) is very difficult to measure because:
A) marketers cannot agree on a consistent unit of measurement for ROMI.
B) marketers cannot agree on a universal definition of ROMI.
C) the benefit of marketing expenditure may not be felt for many years.
D) ROMI is often overlooked in favour of simpler, more readily available measures.
E) marketing and management are engaged in a protracted dispute over the superiority of ROI versus ROMI as a performance measure.

Question

Quizplus · Accepted Answer

ROMI is difficult to measure because the benefits of marketing expenditure may not be felt for many years. This makes it harder to assign a specific ROI to a marketing campaign or effort. Additionally, the other options listed are not necessarily true or significant factors in why ROMI is difficult to measure.

Return on Marketing Investment (ROMI) Is Very Difficult to Measure