To understand the concept of customer value, it is important to remember that:
A) customers are value- maximisers.
B) most customers are unaware of the actual value they receive in consuming products.
C) some customers are more important than others.
D) all of the above
E) none of the above

Question

Quizplus · Accepted Answer

Customer value refers to the perceived worth of a product or service from the customer's perspective. Customers aim to get the maximum value for their money, time and effort, hence they are value-maximisers. Option B is not entirely accurate as some customers are aware of the actual value they receive while others may not be. Option C is also incorrect because all customers are important as they contribute to the success of the business.

To Understand the Concept of Customer Value, It Is Important