The Niketown running club that organises twice weekly evening runs for Nike customers is an example of a_________ .
A) consumer- generated marketing programme
B) club marketing programme
C) frequency marketing programme
D) structural benefit provided for top customers
E) basic customer relationship

Question

Quizplus · Accepted Answer

The Niketown running club is a example of a club marketing programme as it involves organising runs for customers who share a common interest and passion for running. It is not consumer-generated or frequency marketing, and it is not specifically providing structural benefits or an extensive customer relationship program.

The Niketown Running Club That Organises Twice Weekly Evening Runs