The marketing concept holds that:
A) a better product will by itself lead people to buy it without much effort from the sellers.
B) consumers and businesses, if left alone, won't buy enough of the organisation's products.
C) a new product will not be successful unless it is priced, distributed, and sold properly.
D) a firm should find the right products for its customers, and not the right customers for its products.
E) customers who are coaxed into buying a product will most likely buy it again.

Question

Quizplus · Accepted Answer

The marketing concept emphasizes the importance of identifying and meeting the needs and wants of customers in a profitable way. This means finding the right products or services for customers, rather than trying to force a product onto customers who may not want or need it. Option D accurately reflects this concept. The other options either oversimplify or misrepresent the marketing concept.

The Marketing Concept Holds That