Which of the following strategies would NOT normally be considered in an effort to increase share of customer?
A) a programme designed to up- sell by shifting current customers to the company's premium brands
B) a programme designed to cross- sell the company's other products and services to current customers
C) Companies can offer greater variety to current customers.
D) all of the above
E) none of the above

Question

Quizplus · Accepted Answer

All of the above strategies (up-selling, cross-selling, and offering greater variety) are commonly considered in an effort to increase share of customer.

Which of the Following Strategies Would NOT Normally Be Considered