The total combined customer lifetime values of a company's current and existing customers is known as:
A) customer equity.
B) the Drake equation.
C) company profits.
D) share of market.
E) triple bottom line.

Question

Quizplus · Accepted Answer

The total combined customer lifetime value of a company's current and existing customers is known as customer equity. This metric is important because it reflects the long-term value of a company's customer base and can be used to inform marketing and retention strategies.

The Total Combined Customer Lifetime Values of a Company's Current