Which of the following statements best summarises the marketing philosophy?
A) Achieving organisational goals depends on offering products that offer the most in terms of quality, performance and innovative features.
B) Encouraging customers to purchase an organisation's products requires large scale selling and promotional efforts.
C) Management should focus on improving production and distribution efficiencies in order to offer consumers products that are readily available and highly affordable.
D) Achieving organisational goals depends on understanding the target market's needs and wants and delivering satisfaction better than competitors.
E) A company's marketing decisions should consider consumers' wants, the company's requirements, and consumers' and society's long- run interests.

Question

Quizplus · Accepted Answer

The marketing philosophy focuses on understanding the target market's needs and wants and delivering satisfaction better than competitors. This is summarized in option D. Options A, B, and C focus on aspects such as product quality, promotional efforts, and production efficiency, which are important but not the core of the marketing philosophy. Option E refers to the societal marketing concept, which is a broader perspective than the marketing philosophy alone.

Which of the Following Statements Best Summarises the Marketing Philosophy