When Campbell Soup sets high standards for suppliers and then selects only those few who are willing to meet those standards, their joint effort to constantly improve performance is an example of a(n):
A) horizontally integrated manufacturing.
B) customer value delivery network.
C) joint venture.
D) value added production synergy.
E) integrated production operations management.

Question

Quizplus · Accepted Answer

Campbell Soup's approach of setting high standards for suppliers and selecting only those who can meet them is an example of creating a strong customer value delivery network. By ensuring that its suppliers meet certain standards, Campbell Soup can deliver high-quality products to its customers, which helps to strengthen its reputation and competitive position in the market. This approach also promotes joint effort between the company and its suppliers to constantly improve performance, which is key to long-term success.

When Campbell Soup Sets High Standards for Suppliers and Then