Customer satisfaction is based on a comparison of the consumer's pre- purchase expectations and their actual perceptions of the product or service.

Name: Customer satisfaction is based on a comparison of the consumer's pre- purchase expectations and their actual perceptions of the product or service.
Brand: Quizplus
Rating: 4.9 (44 reviews)

Question

Quizplus · Accepted Answer

This statement is true. Customer satisfaction is determined by whether the actual product or service received met or exceeded the customer's expectations before their purchase.

Customer Satisfaction Is Based on a Comparison of the Consumer's