One reason for emphasising total customer satisfaction is that:
A) customers who are merely satisfied may easily switch suppliers.
B) even failing to meet high goals will lead to better products and better customer satisfaction.
C) it costs much more to satisfy customers but generally gives firms good reputations.
D) all of the above
E) none of the above

Question

Quizplus · Accepted Answer

Customers who are only satisfied may easily switch to a competitor, so emphasising total customer satisfaction is important to retain them.

One Reason for Emphasising Total Customer Satisfaction Is That